http://www.guru3d.com/news-story/msi...ew-models.html

MSI is proud to announce its R&D engineers developed and enabled world?s first 1-second DDR4 performance and stability feature, A-XMP. By using A-XMP MSI AM4 motherboard owners can simply set their memory timings and speed to its optimal settings in a single click for the best performance and stability.

A-XMP also enables support for higher rated DDR4 memory kits to work without any hassle. A-XMP will be rolled out in soon to be available BIOS updates for all MSI AM4 motherboards.