Windows store and its Universal Windows Platform (UWP) apps have received a lukewarm response from users (to put it mildly). That said, Microsoft has been taking strides so as to lend credibility to its app store and increase awareness towards its apps, looking to garner the public's - and therefore, the developers' - attention. However, it's obvious that there is still a long way to go.
Now, Windows is looking to introduce Playable Ads on the Windows store. These aren't quite like what they sound - they aren't "playable" in the gaming sense of the word. What this is, is a renewed way for Windows users to try out the ads that Microsoft relentlessly pushes on its Windows Store, by allowing users to test apps through the Windows Store interface without having to go through the hassle of downloading them, testing them, being left wanting, and uninstalling them. With Playable Ads, users will be able to try out apps in the Windows Store interface, bypassing the need for downloads.
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