http://www.guru3d.com/news-story/son...e-300-mbs.html

The Japanese Sony website now includes information on some very fast SD memory cards, The new series are tagged as SF-G and will become available in 32, 64 and 128 GB volume sized. The hip thing though, they can manage a maximum read speed of 300MB/s and 299 MB/s writes.

You will be highly dependant on the fact wether or not your decive like a camera or smatphone can use this high throughput, it'll need to supporrt UHS-II and even then you need a proper card slot. UHS-II however is backwards-compatible, but at the cost of performance.

A Sony developed algorithm prevents loss of speed in data writing even after repeating burst shooting, and contributes to the camera?s speed of burst shooting ? this is an SD card you can rely on.

Another brilliant feature of this SD card is the ultra-fast read speed of up to 300MB/s.ii Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.

?As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless camera increases, the inherent need for larger, faster and more reliable cards becomes apparent. Thanks to the SF-G series, we continue to show our commitment to providing a full range of extremely high performance media devices to professional photographers and enthusiasts, maximising their camera performances? said Romain Rousseau, European Product Marketing Manager.