http://www.guru3d.com/news-story/ben...rtainment.html

BenQ the unveiled W1600UST with 100? Ambient Light Reflection Screen, a brand-new way for families to enjoy an expansive big-screen entertainment experience untethered by conventional limitations of LED TVs. Powered by ultra short throw projection, W1600UST becomes the aesthetic centerpiece for the modern living room providing all-encompassing digital entertainment in a healthy and eco-conscious manner.

?Our 100? Ambient Light Reflection Screen is custom-matched to complement W1600UST?s ultra short throw projection and unfurl a completely new paradigm of home entertainment.? said Conway Lee, President of BenQ Corporation. ?W1600UST overthrows traditional limitations of screen and room size, connectivity and content, installation complexity and ease of use?

W1600UST?s 100? Ambient Light Reflection Screen utilizes a light-absorbing material arranged in a special zigzag structure to absorb 93% of ambient light yet preserve brilliant projected picture quality in bright living room settings. In addition to cutting glare from environmental lighting, W1600UST?s reflected projection images are safer for viewers? eyes than direct emissive light from LED TVs that contain hazardous blue light and fatigue-inducing flicker.

Designed to fit perfectly into typically sized living rooms and family rooms, W1600UST provides a comfortable viewing angle accommodating its grand 100? screen seated just 3.5 to 4 meters away. Far surpassing real-world LED TV screen sizes, W1600UST delivers a healthy, comfortable, and full 100? widescreen performance at realistic mainstream pricing.