Thanks to AMD's incorporation of an ARM-based "AMD Secure Processor" in their upcoming ZEN micro-architecture, the company is poised to offer something competitor Intel's microprocessors yet don't: memory encryption. This processor, and its underlying technologies, could prove to be a stepping-stone for AMD towards regaining lost server market share. Essentially, because in a market ever more steered by cloud computing considerations, it allows for the client's data to be encrypted at every moment of the work chain. Assuming all works as intended, for the first time not even cloud providers, with either hypervisor-level privileges or even physical access to the servers, will be able to carry out any malicious actions against their clients.
One only has to consider the writing on the wall: Morgan Stanley predicts that by 2018, 30% of Microsoft's revenue will stem from its cloud services; Amazon Web Services (AWS) generated $7.88B in revenue on Q4 2015, up 69% over 2014; and worldwide spending on public cloud services by itself will grow from $70B in 2015 to an estimated $141B in 2019. Cloud computing is here to stay, and with security being as important as it is for some businesses, this is an important area of investment for AMD. This "AMD Secure Processor" will work on essentially two fronts: SME (Secure Memory Encryption) and SEV (Secure Encrypted Virtualization), backed by an hardware-based SHA (Secure Hash Algorithm).
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Originally Posted by Hans de Vries
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