https://www.engadget.com/2016/09/29/...electric-cars/

After confirming that it has quietly been working on a new sub-brand that will host a contemporary line of EVs, Mercedes today unveiled at the Paris Motor Show what it believes is the future of electric mobility. It's called Generation EQ and the first we're seeing of it is the new 402bhp SUV coupe concept pictured above, complete with twin electric motors, zero-emission drivetrain technology and a range of up to 311 miles. Like VW, Mercedes is putting it cars firmly in Tesla territory.
Mercedes says all of its new electric vehicles will share one overall architecture, allowing it to build SUVs, saloons, coupes and other models using its "modular building-block system." It's a scalable approach that allows the company to support "a wide variety of wheelbase and track measurements as well as electric motors and battery combinations." Put simply, batteries and power outputs can be switched quickly, allowing customers to tailor an EQ car to their own specifications.

According to Mercedes, the EQ name stands for "Electric Intelligence" and is aimed at making its electric sports cars more mainstream. "The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. 'Generation EQ' is the logical fusion of all four pillars," remarks Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes‑Benz Cars. "The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations."