Although a number of organisations, companies and entities have been vying to buy up long-term online property, Yahoo, the latest rumour suggests that Verizon is the clear front runner. So much so in-fact, that a deal may be announced later today, with a suggested purchase price of around $5 billion.
Over the past few months groups as diverse as the Daily Mail?s parent firm and a selection of rogue investors, have been tagged as potentially taking over control of Yahoo. However Reuters has heard from a number of its sources that it is in fact Verizon which will make the big play.
If this rumour turns out to be true, Yahoo would likely be used to bolster Verizon?s AOL property, giving it one of the strongest portfolios of early internet companies still out there. It would likely utilise Yahoos? robust advertising platform, as well as its less relevant properties like search and email.
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