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Thread: Danger Den going out of business :-(

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  1. #1
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    Danger Den going out of business :-(

    www.dangerden.com

    75% off everything

    The end of an era.

    They were pioneers in the watercooling industry.

  2. #2
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    Oh no, not good

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    i was like OMG time for new fans .
    Then i got USPS quote of $43 to canada.
    Some ppl in the usa gonna score !
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    Shame to see them go.


    I was going to grab one of those big radiator cases but $105 shipping to Canada.

  6. #6
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    it is sad to see them go, but they had not come out with anything for a while, and other than the fill ports i cannot think of anything that they really sell anymore.

    and i think we nuked their site.


    edit, their store is cleaned out, i was hoping for one of the double wide cases for about $100 but they had nothing left.
    Last edited by zanzabar; 10-31-2012 at 11:11 PM.
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  7. #7
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    For nostalgia sake, it's sad....but (IMO) they've not raised their game in recent years.
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    Sad ...

    At the same time i hope its not a sign of a trend in watercooling buisness.
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    RIP

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    This stinks... DD holds a special place in our WC history... My first heater core had a custom DD fan shroud, all acrylic it was bad ass. I'll miss this company!!!
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    Still rockin DD waterblocks in my media center \m/

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    In the next two years, expect to be seeing a LOT more of this....

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    Quote Originally Posted by SKYMTL View Post
    In the next two years, expect to be seeing a LOT more of this....
    This is what I'm thinking as well... I know/suspect that several resellers are also on shaky ground.

    Despite not having worked with them as much as I would have liked (both before and after selling PTS), I've always viewed Danger Den as one of the cornerstones of the PC water cooling industry in the USA. While they may not have been at the top of the performance game, they did produce quality products (which generally incurred a fantastically low pressure drop), they were the primary importer and distributor of water cooling gear in the US (Black Ice products, Jingway pumps, all sorts of stuff), and they were nice folks to deal with.

    There is a part of me that's actually a little shaken by the departure of Danger Den...
    I'm doing science and I'm still alive...

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    Quote Originally Posted by PedantOne View Post
    everyone here cry for them, but you bought from them lately something? huh?
    i bought a fill port last time i bought stuff, but they did not make good cpu blocks and they were late on the GPU parts (not that i have bought any for years now.) i was always interested in the cases but they wanted to sell acrylic in the $400 range, for that much i could draw one up in solid works and take it to tap plastics if i wanted acrylic.

    Quote Originally Posted by Petra View Post
    This is what I'm thinking as well... I know/suspect that several resellers are also on shaky ground.

    Despite not having worked with them as much as I would have liked (both before and after selling PTS), I've always viewed Danger Den as one of the cornerstones of the PC water cooling industry in the USA. While they may not have been at the top of the performance game, they did produce quality products (which generally incurred a fantastically low pressure drop), they were the primary importer and distributor of water cooling gear in the US (Black Ice products, Jingway pumps, all sorts of stuff), and they were nice folks to deal with.

    There is a part of me that's actually a little shaken by the departure of Danger Den...
    i still get abit sad when i go by the international trade zone now that your shop is not there. i am just glad that we still SVC for a local shop as without them we have nothing as even micro center closed out here.
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    Quote Originally Posted by zanzabar View Post
    i still get abit sad when i go by the international trade zone now that your shop is not there.
    You're not the only one who misses the way things used to be...

    Quote Originally Posted by zanzabar View Post
    i am just glad that we still SVC for a local shop as without them we have nothing as even micro center closed out here.
    Hah, those guys... ah, the stories that Quoc and I could tell about them (we both worked there for a while before we started PTS--it's actually where the two of us met). My guess is that what's keeping them afloat is their Northern California Cooler Master distributorship (assuming it hasn't been pulled) and possibly some business loans... and that's just a guess because I don't have anyone to get information from within SVC. You see, Shervin and Rodney (the owners) weren't exactly thrilled about Quoc and I leaving to start our own company

    Anyway, back on topic, I'm very interested in what Danger Den's departure from the industry will do both in the short and long term. In the short term, I could see some supply issues for US resellers since DD was the main US distributor for HW Labs, Jingway, many stores still purchased Laing pumps from them (the pricing was somewhat comparable to Swiftech), many purchased Tygon and other tubing from them (their pricing wasn't terrible...better than most local Tygon distributors...though, there is another store that actually has an account with Saint Gobain Performance Plastics), many purchased misc. fittings and stuff from them (why people didn't just go directly through Eldon James for that stuff...I have no idea), and the list goes on...

    Danger Den, Swiftech, and Frozen (hi Mark, lol) made up the majority of the water cooling supply chain for a lot of stores in the USA. I'm left wondering if off-shore suppliers like HW Labs were given some prior warning/opportunity to set up trade deals with other companies.
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  16. #16
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    Quote Originally Posted by Petra View Post
    You're not the only one who misses the way things used to be...


    Hah, those guys... ah, the stories that Quoc and I could tell about them (we both worked there for a while before we started PTS--it's actually where the two of us met). My guess is that what's keeping them afloat is their Northern California Cooler Master distributorship (assuming it hasn't been pulled) and possibly some business loans... and that's just a guess because I don't have anyone to get information from within SVC. You see, Shervin and Rodney (the owners) weren't exactly thrilled about Quoc and I leaving to start our own company
    SVC is just barely alive. Another manager, a new employee, and I left in February. The only guy left is someone without any knowledge, and not being rude but I'm almost positive they hired him for disability perks. He can't spell correctly and says things like "to tell you the true". The first day he was here he ended up standing next to my co-manager's car for an hour........standing checking his phone. In the parking lot. I'm not sure why the other two employees left, but I left because Shervin and Rodney were hacks at business and were just being silly in running it. We'd ask for things like working ladders and lights, and not receive them until either it worked into their schedule or it was convenient for them. I highly doubt Shervin has done anything on his own without his dad fronting the bill and his only talent is a slick tongue; Rodney however is pretty smart, just way too busy to care for something he started I guess.

    I never knew you came from SVC, too! Upstairs probably would of kicked ass with you I'm glad you left SVC and made PTS. Fck Rodney and them. I worked there for almost a year, and I was hoping I could grow that company into the next frozencpu or something more than what it was. I worked so hard at the company, treated it like my own, and had them just poop down my neck at every point. The best part is when I was the only one in my division to show up for work, I had my dog in for surgery (and they knew about it), and somehow they decided it would be a perfect day to remind me they can send me home for not wearing proper attire (hoodie) >.> I quit shortly after this, so did the other two colleagues. It's a shame too, because we had just got it back into the positive in a sense that they werent just losing money EVERY day.

    Quote Originally Posted by Petra View Post
    My guess is that what's keeping them afloat is their Northern California Cooler Master distributorship (assuming it hasn't been pulled) and possibly some business loans.
    You mean the one they completely ruined? Cooler Master wouldn't even talk to our purchasing department. They literally laughed at us. Thats how bad they ed that one up.Try being blackballed by someone like CM and they just blew it off like no big deal. The only reason they still sell things from SVC.com is because their asset liquidation business is booming. There is always companies in the bay area selling things to clean fab room, and his dad knows these people or has passed the connection down to shervin.

    Quote Originally Posted by Petra View Post
    Anyway, back on topic, I'm very interested in what Danger Den's departure from the industry will do both in the short and long term. In the short term, I could see some supply issues for US resellers since DD was the main US distributor for HW Labs, Jingway, many stores still purchased Laing pumps from them (the pricing was somewhat comparable to Swiftech), many purchased Tygon and other tubing from them (their pricing wasn't terrible...better than most local Tygon distributors...though, there is another store that actually has an account with Saint Gobain Performance Plastics), many purchased misc. fittings and stuff from them (why people didn't just go directly through Eldon James for that stuff...I have no idea), and the list goes on...

    Danger Den, Swiftech, and Frozen (hi Mark, lol) made up the majority of the water cooling supply chain for a lot of stores in the USA. I'm left wondering if off-shore suppliers like HW Labs were given some prior warning/opportunity to set up trade deals with other companies.
    Sadly, I have a feeling watercooling as an industry is going to become commercialized (astek/corsiar). Tubing isn't an issue now that there are more than 3-4 suppliers of Gobain's tubing in the US, and all are reasonably priced. Judging by how many dangerden things we sold compared to the old days (08-09) I'd say this wasn't news to anyone in the industry. I don't remember the last time I suggested their blocks over an EK block or a cheaper XSPC block. For the price it just wasn't on-par with EK's. I'd like to see XSPC step up and start pressuring EK to lower prices, as I use a few of XSPC's pieces and they are pretty good. Another note: places like frozen which charge a incredible premium on everything, but have the power to buy one of everything will win at the end of the day in terms of resellers. It's why almost all the other companies fail, including why SVC is on life support. Customers just want a place to order everything easily. If you tack 3-4$ on each part most of the time the customers just don't care if it's easier overall. The only other way to win is do like EK or other part companies do, and sell your own product. I remember times where I'd have to change the price on a waterblock 2-3 times a day because other resellers were undermarking each other by almost cents. That's how bad reselling watercooling parts has gotten.


    P.S. Petra hit me up with those stories in PMs. I've got some good ones, too.
    Last edited by Rinaun; 12-02-2012 at 05:20 PM.

  17. #17
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    Oh no! Who is going to sell decent tubing now and boxgods designed products? Those were awesome and truly innovative in other non performance related aspects.

  18. #18
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    Truly sad to see them go. I was hoping they are going to up their game sometime or the other but the declining PC industry and newer players in the market kind of sealed their fate I guess. RIP
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  19. #19
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    id rather see a merger then going away.

    no one company does it all perfectly, each has their strong points.
    back almost 10 years ago they were the best. i learned a little about WCing thanks to Koolance, but realized they were a joke compared to what DD offer.
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  20. #20
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    RIP, they did an AMD... Stopped investing in developement in a business that lives from developement.
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  21. #21
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    sad....
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  22. #22
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    yes, it is expected though. the prices did not come down to keep up the demand in this new market.
    they really needed to move into the OEM business to keep afloat , or a giant merger with others. to lower shipping / taxation costs. one take eu, one take canada, one take usa. etc.
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  23. #23
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    having many rivals did give great competition, for a while.

    but i think we hit the point where products perform quite well and the only need to upgrade is really just compatibility. and with sockets having very little differences for years now, it means most purchases are probably on the gpu side of things. and in that area you have alot of companies making many different variations of the same product. if the cost to design and manufacture are too high, total sales volume may not make that area very profitable. combine with needing to ship internationally, and cpu block sales probably quite low since old blocks work great, it seems almost expected that the water cooling business is one of the toughest.
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  24. #24
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    "Servers are slammed" Damnit DD I want to get whatever's left!!!

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    everyone here cry for them, but you bought from them lately something? huh?

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