Exactly, I care about this because I can't get my shiney pair of GTX 570 Tis at the price they were meant to have been at. If anyone thinks that the actual release price on the GTX 680 was its intentional price all along, they have to be delusional. Its only priced that high because it wipes the floor with the 7970, which was already an overpriced card so Nvidia chose to price and name match AMDs high end chip with their mid range GK104.
I was planning on a dual GK104 upgrade expecting GTX 570 release prices on them, and that was a realistic expectation until AMD price gauged the market with the 7970.
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