WELL, they are (probably) offering a card equal to superior to HD 7970 in stock performance with better power consumption, using a smaller die and cheaper PCB components for $50 less. They are probably making the same profit margins as AMD with HD 7970 @ $550 that GTX 680 is making @ $500.
That said, if almost every review turns in their favor, they can almost completely stop sales for the two months that AMD realistically needs to create a price cut. Of course, the select fanboys will still buy it...or it will be close in performance terms and nobody will care either way. I think NVIDIA's goal here is to grab all of the top end market share, and in the end generate more profit. I think it is good for the AIBs too.
Bookmarks