Seems to be this guy.
http://en.wikipedia.org/wiki/Nikolay_Umov
He's not the only physicist before Einstein to suggest E=kmc^2 for some k. I think someone proposed that E=(3/8)mc^2 as well.
Einstein derived that E=mc^2 with k=1 specifically, as part of his theory of SR. This is why Eintein is known for the equation, and other people aren't.
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^This. My dad, who is graduated in physics, once told me that the origin of E=kMC˛ goes back to the mid 19th century, iirc. However, attributing a value other than 1 for K and sayng E = K=/=1MC˛ is the same that E=1KMC˛ is like saying that basketball and football are the same sport because the principle behind both involves a bunch of guys running after a ball trying to put it into a net.
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