You've pretty much defined the problem and answered it yourself Industrial design is expensive and the watercooling market is still very much a small niche of the overall PC industry. Most of my friends think I should be committed for having water anywhere near my PC
I'd even say that "regular" cases are very much a small niche - to have a whole design team cater to watercooling enthusiasts is nothing short of crazy talk. There's just not enough money in it to warrant such expenditure. The market just isn't there.
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