AMD rebrands HD 5000 parts

[BeepBeep2]

there is a slight difference between rebranding something and moving it to a lower price point/position and rebranding something to sell the same thing for more $$$ like nvidia did when it moved the 8800gts512 to a 9800gtx brand and then further on to a gts250 while charging more for the 9800gtx than they did with the 8800gts and more for the gts 250 than they did for the 9800gtx...

it would've been entirely different if they didn't jack up the prices for each rebrand step
actually the 9800 to gts250 move was completely accepttable in terms of product positioning but charing more for the same product because it has a different name is something i don*t accept

G92 variations from least powerful to most:
8800 GS > 9600 GSO > GT 330 > 8800 GT > 8800GTS 512 > 9800GT GE > 9800GT > 9800GTX > 9800GTX+ > GTS 150 > GTS 250 > 9800GX2 (Dual G92)

That's a lot of G92

[zalbard]

Low end parts have always been refreshed less frequently. You can see this even with the GF4 MX series cards being GeForce2s in reality. X1300 is X300, etc.

People, it's only worth getting butt hurt about when they start doing it in the upper mainstream and higher end lines. Rebranding G92s...that's a bit different.

I agree. This is not a good thing to do, but honestly, it does not quite affect XS members. I gotta say I am very much annoyed by 68xx and GTX5x0, though.
It's not like game graphics is going anywhere with the console ports, so neither company might get my money after such BS. Cayman better deliver.

[Tha Last Meal]

[kuroikenshi]

I really fail to miss the point of why we're even talking about such petty issue, low end card which no one buys "is been rumored to be renamed", that petty useless discussion right there.

[generics_user]

proper use of facepalm fail

[Sparky]

Any kind of renaming gets me a little miffed. The level of miffedness is determined by the level of renaming. Renamed low-end part = low miff level. Renamed high-end part = high miff level.

So this is a low miff level rename. Really wish they wouldn't do it, but whatever...

[-Boris-]

G92 variations from least powerful to most:
8800 GS > 9600 GSO > GT 330 > 8800 GT > 8800GTS 512 > 9800GT GE > 9800GT > 9800GTX > 9800GTX+ > GTS 150 > GTS 250 > 9800GX2 (Dual G92)

That's a lot of G92

And nVidia succeeded in fooling you.

It should be:
GT 230 > 8800GS = 9600GSO > 9800GT GE > 8800GT = 9800GT > GTS 240 8800GTS > 9800GTX => GTS 150 > 9800GTX+ = GTS 250 > 9800GX2

GT 330 varies between GT 230 and GTS 240 in performance depending on version.

[highoctane]

I really fail to miss the point of why we're even talking about such petty issue, low end card which no one buys "is been rumored to be renamed", that petty useless discussion right there.

The market research does not agree, actually its the highest volume market for discrete:

[qcmadness]

I do not support any renaming and rebranding.

[kuroikenshi]

The market research does not agree, actually its the highest volume market for discrete:

the issue is that this being XS, having members complaint about it kinds sounds like world class racing drivers having a sook because the new ford fiesta is just like the old only with a facelift.... say what??

[blindbox]

And nVidia succeeded in fooling you.

It should be:
GT 230 > 8800GS = 9600GSO > 9800GT GE > 8800GT = 9800GT > GTS 240 8800GTS > 9800GTX => GTS 150 > 9800GTX+ = GTS 250 > 9800GX2

GT 330 varies between GT 230 and GTS 240 in performance depending on version.

You guys are all confusing. If you wanna put an = sign, start using > < >= =< as well. They're math operators everyone knows how to read, instead of putting a disclaimer weakest to strongest.

Pretty much about the above though. The most epic is 8800gt = 9800gt.

[tajoh111]

the issue is that this being XS, having members complaint about it kinds sounds like world class racing drivers having a sook because the new ford fiesta is just like the old only with a facelift.... say what??

But at the same time, the lowest end demographic is likely to be tricked. And I think its more evil in general to deceive a larger demographic than a smaller one.

I think people should be complaining about the marketing practice in general for all consumers, not just the part they are a part of. Especially the XS crowd which you are referring to because none of us are going to be fooled by a rebrand. Someone just buying a low end is far more likely.

[Chrono Detector]

I thought when it comes to rebranding NVIDIA is the master in this field but it seems like AMD is learning quite quickly as well.

[kuroikenshi]

I thought when it comes to rebranding NVIDIA is the master in this field but it seems like AMD is learning quite quickly as well.

amen to that

[railer]

But at the same time, the lowest end demographic is likely to be tricked. And I think its more evil in general to deceive a larger demographic than a smaller one.

I think people should be complaining about the marketing practice in general for all consumers, not just the part they are a part of. Especially the XS crowd which you are referring to because none of us are going to be fooled by a rebrand. Someone just buying a low end is far more likely.

Exactly. I want to see one XS forum member who bout a G92 rebrand without realizing it, please step out an i promise I wont be laughing at you.
People like us who really cares about system performance do research. For average Joe this numbers game means nothing. with that logic i could sell them my old 6800. Hay it's a bigger number then 580 must be faster.

[kuroikenshi]

And that's why I don't see the point of the argument.

[generics_user]

rebranding has been done sind the geforce 2 days from both ati and nvidia, as lon as they don't raise the prices i have no problem with it, it makes things easier to understand for customers (performance) if the new names are assigned properly and there is no dramatic change in featureset (like going from 5xxx to 6xxx or with nvidia from 9xxx to gt2xx), however it shouldn't be used to increase prices and milk the stupid ones

[-Boris-]

I thought when it comes to rebranding NVIDIA is the master in this field but it seems like AMD is learning quite quickly as well.

It has always been done by both companies. Low end ATI 9000 -series was based on 8500. Low end GeForce 4 was based on GeForce 2.

And that's why I don't see the point of the argument.

The problems with the G92 circus were several:

1. It wasn't in the lowest end, in low end it doesn't matter much since it's mostly OEMs that buy them. And that the people who do buy them don't expect performance, they just want a picture on their screen. In the 100-250$ range it's lots of gamers that actually do care about performance who can get fooled.

2. They didn't just rename 8800GT to 9300GS or something, they renamed it 9800GT. That way people actually thought there was a difference. I've know at least two people personally that just switched their mid card from one generation to the mid card of the next expecting a cheap upgrade. And ended up with switching from 8800GT to 9800GT.

3. Some of the cards was based on two chips with radically different performance profiles.
First the 8800GTS 640 vs. 8800GTS 512. People bought the more expensive and slower G80 based instead of the G92 based cards, even if the difference in performance wasn't to high, the price difference earned nVidia some extra dollars.
Then we have the 8400GS which was made with both G86 and G98 GPUs.
And another famous example is the 9600GSO which was made with both G92 and G94, in some cases the differences were small, in others it was a substantial gap between the two.
And then again with the GT 230. And the GT330 which had varying specs. These matter less since they were at the lowest end where people really didn't care.

Not to mention that 9800GTX often were slower than 8800GTX and significantly slower than 8800 Ultra. And the GTX 260 rebrand which was a mess even to experienced enthusiasts.


So the big problem is the extent of renaming, and how it's targeted at gamers and enthusiasts who actually get fooled. If you buy a 6390 for 30$ you don't know anything about performance or just don't care.

[Lanek]

Geeks3D have updated their article today:

Update (2010.11.12)
This news seems to be a hot topic over the web and many websites have relayed it telling that Sapphire is rebranding HD 5550 to HD 6390. I wish to clarify this point: I never wrote that Sapphire is rebranding HD 5550. I received the pictures of a Sapphire HD 5550 detected as a HD 6390 by GPU Caps Viewer 1.9.4. That’s all.

What’s more, here is the official position of the Sapphire Russian team:

It is standard practice in the industry to have special products that vary from the products on offer in retail for system integration to meet those needs. But Sapphire has not sold any product into the Russian market for the current generation products (i.e. any 5K series rebranded to 6K series). Sapphire take their quality and the care of their products and very seriously. Our own investigation shows that there are no Sapphire products in current K-Systems computers, neither rebranded nor regular. Russian AMD representative and K-System
representative confirmed this.

This is a nice example of news distortion (and domino effect…).

http://www.geeks3d.com/20101110/rade...ussian-market/

[generics_user]

fail news

[kuroikenshi]

http://www.fudzilla.com/graphics/ite...eastern-europe


HD 5550 turns HD 6390 Last month we got word that AMD might rebrand some if its entry level and mainstream HD 5000 series products in select markets.

Although AMD did not comment the reports, it appears that some cards will indeed be rebranded. According to Geeks3D, the HD 5550 has become the HD 6390, courtesy of a new BIOS.

In addition, AMD is expected to rebrand a couple more cards based on Redwood and Cedar cores, but we still don't know the specifics.

You can check out the photos here.http://www.geeks3d.com/forums/index....ic,1769.0.html

fail news = fail post.

I call for moderators to close thread then (no more unwanted domino effect or unnecessary chatter)

[squilliam]

Haha, I love how everyone accepts it when AMD does it, however when Nvidia does it there are so many troll posts it is an unreadable thread. Have to love how biased some people can be.

Anyhow, back on topic. I find it to be no problem that AMD rebrands as it is normal. Furthermore, the people who do not understand the architecture differences are the ones who purchase the lower end cards anyhow. The money still goes to AMD and/or Nvidia. Its up to the customer to do their research so I don't feel cheated at all.

I think everyone is just becoming numb to it all.
Nvidia had initiated the practice, so yes we're not complaining as much.

[Boissez]

Will these support HDMI 1.4a? If so it's hardly a renaming. New features + lower numbering for equal performance warrants the 6xxx name.

[Lanek]

There's no renaming Boissex, read the updated article on Geeks3D
..

Anyway it's happend on some OEM market Industry.. The OEM brand x ask for rename cards for "exploit it " a little bit..( ultra low end cards ).. but You will never find thoses type of Oem specific cards on AMD or Nvidia list or hit the retail market .... ... thoses cards exist only for thoses OEM specific brand and on their specific PC pre build... ( with strange name like HD4610 or Nvidia GTX262) We are not speaking about international brand as Asus or Dell or HP, in general they are the productors of desktop laptop for a real limited market in their country / city...

We are not speaking about AMD renaming old series gpu for push them in their new series, as the thread starter have believe...- ( he was ofc not really helped by the Fudzilla article .)

And again this story look completely BS. when reading the update of Geeks3D.

[xlink]

so, what's better?

8800GTS 640
8800GT 512
9800GT
8800GTS 512
8800GSO
9600GT
8800GT 256
GTS 250

this is a very small rebrand and it doesn't generate confusion in the market place like nvidia's crap.