From business point of view, there's very little point in releasing evolutionary product if the production cost it very high - it reduces the potential numbers of customers and therefore reduces the profit margins because of competition with less advanced substitute products which provide similar effect for much lesser price. Frequently, company hold off releasing a product for that reason - they wait until a cheaper way to produce the product to be able to compete and make money.
Now, there's is of course niche products that carry a hefty price tag because there's very few people interested and prices are high due to lower production volume. However, watercooling is already a niche market and creating a niche market within a niche market, shall we say, pointless? Again, from a business point of view, because aiming a select group of individuals within select group of individuals reduces the profits even further, leading to even higher prices.
So I'm guessing: prices will be VERY high, partly because it's expensive produce, and partly because it's aimed at a tiny narrow group of people within another small group of people, so profit markup on each will be higher than usual. Feser WILL rip people off, but then watercoolers are used to it, because every watercooling manufacturer does it. The only difference is proportion - some do more and some less, but all are a rip off compared to what's happening in a mass produced air cooling market
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