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Thread: FTC: Bloggers must disclose payments for reviews

  1. #1
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    FTC: Bloggers must disclose payments for reviews

    Bloggers must disclose freebies or payments for their reviews.

    http://tech.yahoo.com/news/ap/200910...c_bloggers_ftc
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    Good deal for us consumers
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    I doubt it will come as any surprise that reviewers get free HW, but outright payment to blog might open some eyes.
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  4. #4
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    In what countries/ continents does the FTC have influence? That might be a very noob question but I dont really bother with things like this.....


    How is an opinion valued? How will anyone prove a good or bad comment about a bit of hardware was done with something bought personally or given by the company?

    Engineering samples (also many review samples?) et al arent taxed by customs as hardware..... what about the opinions obtained from the use of said items?
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    Interesting ....

    So we have to say we recieved XXX hardware for the review and it is ours to keep after the review or we have to return it ?

    If we recieve any payment for the review we have to say we are being paid ?

    Some are actually on the payroll do they have to disclose ?
    I mean how many here are actually getting paid for reviews, and how many actually know they are getting paid ?

  6. #6
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    Quote Originally Posted by K404 View Post
    In what countries/ continents does the FTC have influence? That might be a very noob question but I dont really bother with things like this.....


    How is an opinion valued? How will anyone prove a good or bad comment about a bit of hardware was done with something bought personally or given by the company?

    Engineering samples (also many review samples?) et al arent taxed by customs as hardware..... what about the opinions obtained from the use of said items?
    The FTC is US-only as far as I know.
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    wow, this comes as a big surprise to me...
    a positive surprise!
    while i have a ton of questions how this is going to be done and checked... its definitely a step in the right direction!
    so far all you have to do is have an ok-good product and then just spend more than everybody else on marketing to appear to have the best product...

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    well the only review i done we didnt get anything from gainward just the product to test and i think that is the way it should be done
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    The walls are caving in for nvidia. It's almost like the perfect storm.

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    I think the most honest review you'll get is from someone who spent their own money to get a product and review it. Either you liked it, or didn't and you wouldn't be afraid to post any of your opinions because you don't have to worry about offending your "supplier".

    Now with the disclosure, one should be able to weave out the biases in a review. In my opinion at least.

    I'd trust an independent reviewer who bought the product over someone who was given the product (for free) by the manufacturer any day.

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    Quote Originally Posted by n19htmare View Post
    I'd trust an independent reviewer who bought the product over someone who was given the product (for free) by the manufacturer any day.
    I wouldn't. If you had such a positive impression on an object that you part with your own cash then you already have pre-bias

  12. #12
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    i agree with n19htmare...
    whether you realize it or not, getting something for free always gives you a way diferent impression of the product than if you buy it with your own money...
    and retail products are a diferent thing than hardware samples sent to reviewers, even if they are from the same retail production line... you never know if its really retail or handpicked... in 90% of the reviews it wont make a diference, but for the sake of doing the right thing its better to test retail hardware only...

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    send me your money Saaya and we'll all buy the HW to review


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  14. #14
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    bloggers? what about actual SITES?
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    Hey don't get all crazy now...that would put FUD out of biz
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    Quote Originally Posted by AndrewZorn View Post
    bloggers? what about actual SITES?
    Was thinking the same thing, what exactly is considered a "blogger"?

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    I would like to know where this is coming from. I can't recall even once where I have been offered money to review a product. Supposedly it goes on ALOT in the blogging circles (from tech gear to baby formula) but on professional tech sites? Never seen it.

    In addition, there is nothing here that would make the FTC actually publish the names of bloggers that received payment.

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    Quote Originally Posted by SKYMTL View Post
    Supposedly it goes on ALOT in the blogging circles (from tech gear to baby formula) but on professional tech sites? Never seen it.
    It's not so blatantly obvious that the manufacturer meets the reviewer at Starbucks with a bag full of money. But certain sites get perks like early hardware, engineering samples, exclusives on new hardware etc. It's in the best interest of that site to write favourably about the product. If they don't, it's not very likely they will be getting preferential treatment next time around.

    What happens is said site essentially becomes an advertising arm for that manufacturer, including banner ads to compliment what is written. There is a very famous site that does this fairly blatantly.

  19. #19
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    I only get a free sample and 1000$ per review.
    Now wth!
    I know SKYMTL gets 3 samples & 1500$, but why me ?!
    Damn you FTC!
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    I've been offered "free content", reviews written + review kit send for free; "just post it on your site" deals.
    disgusting marketing tactics


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  21. #21
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    Man, I'm dealing with the wrong PR people.

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    Quote Originally Posted by SKYMTL View Post
    Man, I'm dealing with the wrong PR people.
    Me too

    Where's my kickback?
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  23. #23
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    This won't change nothing, they'll just turn in to "bribes".

  24. #24
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    I don't see how this is going to be kept in check...
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    Quote Originally Posted by BenchZowner View Post
    I only get a free sample and 1000$ per review.
    Now wth!
    I know SKYMTL gets 3 samples & 1500$, but why me ?!
    Damn you FTC!
    I'd like to know what sites you guys work for that's so popular that you get 1K+ for a review. Yeah if I was you I'd be complaining about this also Must be nice.
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