Tony, I am disappointed with you. I know I have had occasion to blast you before, but it has always been over things that I felt were things not in OCZ's best interests (ie. HydroZ, Cryo-z teasing), because I otherwise support OCZ so much. So please, take a second and read my response as someone who is generally willing to shill out an extra $10 for OCZ (and who suggests others do too). [okay, the stuff in my sig isn't OCZ, but my extenuating circumstances for that is that I had to buy it in 1 day from someone who didn't carry your brand].
So here are my thoughts about what you just said. I think it's a terrible position to take. The DIY community - who you absolutely depend on - is a very open one, closing off a flow of information to it will not be to your benefit. For example, people suggest your RAM series' because they know there's *generally* quality chips in them... but if we don't know what those chips are, the ONLY way we can buy any given sub-set within any given series is to go out of our way to find a quality benchmark on them, and that's not always convenient or possible. From there, you will be the only manufacturer I can think of that blocks this info... is that really how you want to be seen?
My final comment before going on to you next quote is this: half the time I buy memory, I do so because I am looking for specific compatibility. That is to say, I need to ensure that such-and-such chips have been tested as working, because I don't like buying twice. When I can find out what chips you run or zoom in to see what I need, I'm happy. When I can't, I have to go to vendors who offer that, and I'm not alone. I'm probably not in the majority on that one, but again... I'm not alone.
THAT is exactly why not telling people what IC's they're using is wrong. If, as you say, it is NOT JUST THE MODULES people are buying, but the superb support... then why are you hiding the modules? Would not your great support be the factor that makes people come to you, even knowing what the IC's are? Or is your resolve to have support so good that it is a draw in and of itself waning at OCZ? It used to be a core fundamental... but now you are stopping the sale of products based on that fundamental - and we all know what happens to companies who forget the fundamentals.
Don't let the economic slowdown ruin your company Tony. It's a slippery slope blaming a slowdown of IC sales on enthusiasts who can choose competitors when they know your IC types, rather than just admitting that sales will be down and that it is your job to improve your marketing, support, and brand awareness.
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