http://uk.reuters.com/article/techno...kmorningdigest
Criminal action game "Grand Theft Auto 4" scored over $500 million in global receipts its first week in release, selling over 6 million units to become one of the most lucrative entertainment launches in history.
Initial sales of the highly anticipated Take-Two Interactive Software Inc game topped the $300 million for last year's "Halo 3" video game from Microsoft Corp.
Sales exceeded Hollywood's biggest blockbuster film debut, "Pirates of the Caribbean: At World's End," which raked in $406 million globally in its first six days.
"Grand Theft Auto IV's first-week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date," Strauss Zelnick, chairman of Take-Two, said in a statement.
Read page 2 of the article too. It says about the impact of this on the takeover bid from EA. Having a game that is constantly the best selling and now topped the biggest box office at Hollywood... I think that says something about the value of the company. The 2 billion $ bid was a joke considering they've made 25% of that in a week with just one game. Estimates show sales to be over double that within the year and they still haven't released it on the PC.
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