To make flying more enjoyable for its passengers, Singapore Airlines Ltd. is adding bigger screens, more in-flight movies and a PC, running Red Hat Inc.'s distribution of the Linux operating system, in every seat on its newest planes.
Unlike many U.S. airlines, the carrier doesn't view in-flight service as a cost center where cutbacks can be made to reduce losses or boost profits. Instead, Singapore Airlines' latest investments in cabin service are designed to help it stand out from the competition and attract more passengers
KrisWorld, Singapore Airlines' in-flight entertainment system, is a main focus of these efforts, offering on-demand movies, television shows, games and music to passengers. Now, the airline aims to raise the bar, rolling out a new version of KrisWorld that improves significantly on existing systems and hints at what passengers can expect to see on the Airbus S.A.S. A380 and The Boeing Co. 787 Dreamliner, when these aircraft enter service.
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