That's the power of marketing and the deception of your own eyeballs over common sense I'm afraid... which exemplifies perfectly half of the problems with the watercooling scene...
Sheet of 2mm steel and a holecutter, edges bent over a table, applied directly to 3x MCR320's side by side.........
Also note, Nexxxos EXTREME core... the nature of the core by default means high pressure fans for most suited performance... whereas logic says with this many fans, you'd want it as quiet as possible, so would've made MUCH more sense to base it off the Pro core. It's back to "if it looks bigger it must be better" marketing method...
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