Sen I can guarantee you that those numbers are wrong. There is not enough markup given those prices for profit, it has to be 2.5 to 3 times under retail to work. A $500 dollar retail card would need to wholesale @ $200 tops which means ATI's production costs for a card in total would need to be another 2.5 to 3 times under wholesale. So a complete card would cost ATI around $80 or less.
