Originally Posted by
StAndrew
First point: Simplicity? Whats so hard about screwing a radiator to a grill? IMO, nothing TT offers is so simplified that there is a legitimate customer base out there. TT customers just dont know what they are buying. They are usually kids that fall prey to your elegant 5th grad PR hype and flashy colors/lights (as stated before). They will undoubtedly find their way here or some other forum where they will be enlightened. I dont know how, if you do at all, maintain customer loyalty.
"Placement worries" generally stem from nonsupporting cases that need modding. "Component worries" are generally non-existent as they are usually picked due to performance, quality, price, and looks. TT components loses on three counts. Bottom line, when it comes to basic watercooling, if the case supports it, it can be very easy.
Second Point: Thermaltake watercooling gear is, quite frankly (and no personal offense meant), crap. I know because ive used it. To say you market it to beginners upsets me because your gear has been prone to utter failure in the past. WTH is a beginner supposed to do when a pump fails, radiator leaks, acrylic cracks, or block becomes corroded due to Alu/Cu crap? They'll probably do what I did and watch their brand new 8800 and motherboard catch fire as their "brand new" watercooling kit spews "non conductive water from hell" through their brand new and newly cracked acrylic top'ed shthole of a block. Then they will cry to your ever helpful tech support who will politely tell them to F-off. Its not their fault I didnt know what I was doing. Bitter much? Yes I am :yepp:.
If you really want to see how to make products for "beginners" or the cheap builds, Swiftech is a good model to start from. Quality, innovation, design and user simplicity, all wrapped up in function :up:. And remember, TT has been digging a deep deep hole and its going to be a long climb out.