It makes a far bigger difference in Alice:
http://www.youtube.com/watch?v=m1sI8ovRIFY
This is the game that made me decide against buying AMD cards again, or until they have Physx.
Also after that with Skyrim - Nvidia had compatible SLI profiles a day before the game launched and SLI works wonderfully in that and every other game. I'm not even sure if crossfire support for Skyrim has been added by AMD yet, and also when I had Xfire 4870s, they didnt work until I got a VGA bios update from the manufacturer. My 5770s also had the 'grey screen' crash / freezing in windows and I had to wait ages for a new bios again to fix those, and I had a lot of visual corruption and severe artifacting in one of the 3D marks across several Xfire setups. So I have learned that ATI / AMD were / are fine if you only plan on using a single GPU, but if you want to use two, Nvidia is the way to go, plus you get Physx and the option to run either SLI or dedicated GPU physx on the second card which is super sweet.
Historically I've always been a 'red team' fan, and I dont have anything against them, but after having used my GTX 460s and 560s for so long, I've been converted to the green team and cant go back now.