Eh... A lot of hardware in the EU tends to equal the prices in the US, but the Euro is more highly valued than the US Dollar, so really Europe gets screwed on hardware prices.
Still way out of my price range. I am actually looking forward to the 4870 to lay some major smack-down in terms of price/performance. Got my 8800gt and will not upgrade till I get a Nehalem system (year and then some away for me).