Are you ready for the AMD/ATI Shock ?

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10-19-2006, 09:28 AM
Syn.

Quote:

Originally Posted by perkam

The purpose of the article is to show that some change will happen in the branding...you might see a green ATI logo or what not...what will happen hasn't been decided yet, but you will see it on the R600 packaging.

Perkam

oooh mr perky giving us some nice inside intel!

thanx, i tought u was just talking about what articels said.
10-19-2006, 09:37 AM
SoF

yeah as some of you already said I hope we all continue to call thoose cards "ATI" anyway.
But it will be kinda strange buying an AMD gpu ^^
10-19-2006, 09:43 AM
Arkangyl

If they're going to change the names (which i see they really are NOT), can we shorten the video card names?
ATI Radeon X1950 XTX Crossfire 512mb is getting a weee bit long, maybe end the Radeon line with DX9?
10-19-2006, 10:15 AM
Fr3ak

Didnt they say they would keep the brand name ATi?
So we will be getting a AMD chipset for Intel CPUs. Thats interesting.
10-19-2006, 10:19 AM
Kanavit

i applaud AMD in making this move, i like the sound of AMD RS600 chipset. hehe, i'm sure intel will like it too on their crossfire mobos . lol

edited- lol, they waited until the courts approved of the acquisition first before making this renaming thing.
10-19-2006, 12:17 PM
arisythila

This is kind of OT, but sounds cool in my brain.

I hope they make a video card with a sicket on it, Maybe some sort of memory moduals.. to upgrade memory, and GPU. I've been dreaming of it for awhile now.

Not really sure why people havent done this yet. Seems like it would be cheaper. Would also be cool to play around with stuff. See how it effects the performace. Like adding more memory. Would probably give alittle more control to timings and stuff..

Think of it like this. a BARE PCI-Express card. a Card that you can add lets say 1 GB of memory, (depending on the card DDR2/3/4), But you could just stick a 256mb stick in there if you wanted. or a 512 stick. depends on what you want. Then a GPU socket. Toss in the GPU you want. Would technically be cheaper, than building the whole card and everything. But just think about that. Let it simmer in a bit.

~Mike
10-19-2006, 01:48 PM
mursaat

^^^ Hey you really stress that cat don't you? :rofl: :rofl: :rofl:
10-19-2006, 01:55 PM
NinjaWreck

Quote:

Originally Posted by Fr3ak

Didnt they say they would keep the brand name ATi?

Thats the last actual news that I heard on this matter.
10-19-2006, 01:55 PM
thunderstruck!

I hope they keep the red PCB and don't change it to green PCB.
10-19-2006, 01:57 PM
mursaat

Quote:

Originally Posted by thunderstruck!

I hope they keep the red PCB and don't change it to green PCB.

AMD is green, but also is nvidia so no green PCB I guess :rolleyes:
10-19-2006, 02:00 PM
Timmay

Quote:

Originally Posted by NightCrawler™

I don't care what name it has as long as it does the job nicely and within a reasonable price....

Compleatly agreed, they could call it anything what I care about is price and performance.
10-19-2006, 04:35 PM
Cybercat

Quote:

Originally Posted by Reznik Akime

Eeeeeiiinnnnnntttteeeerrreeesstttiinnngggg...

This actually opens my eyes to many new possibilities. Seeing that AMD is now branding their name on the cards and whatnot, maybe a further push will be given in quality and performance standards.

And onneee more ting..

I see nothing but good coming from this. Dare I say.. Goodbye Nvidia within the years?

how is NVIDIA leaving the market a good thing? You like the idea of a virtual monopoly?
10-19-2006, 05:06 PM
Haltech

Thats ok, i look forward to the 3DFX Geforce 9900GT card.. I wont be the first sucker for the over power hungry DX10 8800.
10-19-2006, 06:03 PM
vitaminc

At least Radeon and Imageon rhymes with Sempron, Athlon, Opteron, so it should fit in nicely.

Now ATI need to rename Crossfire to QuadFire or CrossFather and Avivo to Avivon.
10-19-2006, 06:20 PM
Kobalt

Quote:

Originally Posted by kemo6600

they cant simply drop the brand name ATI that is simply what they paid for

Are you blind? No name is worth $4.5 billion. They paid for ATI's graphics, and semiconductor business.
10-19-2006, 08:12 PM
arisythila

Quote:

Originally Posted by mursaat

^^^ Hey you really stress that cat don't you? :rofl: :rofl: :rofl:

Yes.. All my cats have to fit into power supply holes, and be able to upgrade ram, and CPU's without taking the side panel off

LOL

~Mike
10-19-2006, 09:52 PM
AgentVX

Quote:

Originally Posted by Kobalt

Are you blind? No name is worth $4.5 billion.

*cough* Nike ;)

Never underestimate the power of brand equity...ATI is nowhere near that level, but still, the branding has got to be worth something.
10-19-2006, 09:55 PM
turbox997

I'll admit, nothing wrong with the change, but I'm not used to it yet. And I wish they gave ATI that one last wish...ATI has worked so long and hard on the R600 I believe they should put their badge on it for old time's sake...just this one last time. Too soon for the name change for me.

-turbo
10-19-2006, 10:00 PM
perkam

Quote:

Originally Posted by AgentVX

*cough* Nike ;)

Never underestimate the power of brand equity...ATI is nowhere near that level, but still, the branding has got to be worth something.

The estimate for the Coke/Coca Cola name patent was $40 Billion in 1998...

Perkam
10-19-2006, 11:32 PM
Major_A

I would assume they are doing this to get their name on more real estate. How many times have you talked with a non-computer person and you mention AMD and they insist on Intel. We can thank manufacturers like Dell for that. More name recognition isn't a bad thing.
10-20-2006, 12:42 AM
AgentVX

Quote:

Originally Posted by perkam

The estimate for the Coke/Coca Cola name patent was $40 Billion in 1998...

Perkam

Somehow I think that may have slipped in the last year or two :hrhr:
But I used the Nike example because, if I remember correctly, most of their equity is in the brand these days - they don't hold much in assets anymore.

Quote:

Originally Posted by Major_A

I would assume they are doing this to get their name on more real estate. How many times have you talked with a non-computer person and you mention AMD and they insist on Intel. We can thank manufacturers like Dell for that. More name recognition isn't a bad thing.

It could go either way IMHO...keep ATI as a separate brand and you leave the products open to the average shoppers who have less negativity towards ATI than they do for AMD. I don't think perceptions will change so easily, it would take more than just having the AMD brand name on video cards and chipsets.
10-20-2006, 05:12 AM
Syn.

Quote:

Originally Posted by perkam

The estimate for the Coke/Coca Cola name patent was $40 Billion in 1998...

Perkam

I watched a TV doc a while ago and they said Cola is the biggest brand name in world, costing over 100 BILLION just for the name.

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