Initially I removed the IHS on my 3770K (batch L221A999) and replaced the TIM with MX-4 between the core and IHS and also between the IHS and the heatsink -- an almost 2 year old Thermalright Venomous X.
My max Prime95 temps for 4.7 GHz @ 1.30v, ambient 26C were 91C on the hottest core. Quite disappointing.
Then I bit the bullet and purchased and applied that Coollaboratory Liquid Ultra stuff that people kept raving about. I'm stunned.
Hottest core temp under Prime95 decreased from 91C to 75C (same 4.7 GHz @ 1.30v, ambient 26C) ... that's a freaking 16C drop just from changing the thermal paste! (I applied it again both between the core and the IHS and between the IHS and the heatsink).
I just upped vcore to 1.50v and clocked to 5.0 GHz and wPrime 1024M with 8 threads ... max temps are 87C with an ambient of 26.3C. This is absolutely great.
One reason the temps dropped so much might be that Thermalright builds (or used to build) the heatsink base with a small bump in the center, in an attempt to draw heat from the center of the CPU at an accelerated rate. See a pic here:
http://www.xbitlabs.com/misc/picture...x_qrov_big.jpg
Maybe due to that, the MX-4 was thicker on the outside of the CPU, maybe withholding heat. This Coollaboratory stuff being effectively metal, conducts heat much better than the MX-4 when the layer is thicker.
Another reason might be the plating itself. It's nickel plated but ultra shiny and flat -- no sign of lapping whatsover, see here:
http://www.xbitlabs.com/misc/picture..._q_big.jpg&1=1
This cooler also has a screw in the center which, when tightened, applies a lot of pressure. It may just be that with so much pressure, the thicker MX-4 just weeps out of the center (I did notice when removing the heatsink that in the center there were spots n both the cpu and the heatsink where the metal was directly visible).
Maybe the above helps others. In any case, I'm quite happy as you can imagine. Getting 5.0 GHz on air with an old cooler made me grin big time :D