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It has already been identified that the 2560x1600 hit is unexpected and will be corrected in a few weeks (Nvidia report to one of the review sites) These GPUs are fully programmable, with Nvidia's history on driver revisions I fully expect and believe that the card's performance will improve and be an even better value.
It can be fixed if it is a driver issue. But if it is something integral to the architecture like fillrate then there is nothing that can be done until next respin. And here is the comment from HWC's conclusion on that topic:
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As with any new architecture, there are still obviously areas for improvement and in the case of the GTX 480 there was a straw that almost broke the camel’s back. Our comparative testing charts were extremely eye-opening since they showed exactly what they were meant to: issues with resolution scaling. In Left 4 Dead 2, Aliens versus Predator, BattleField: Bad Company 2 and Unigine Heaven, we saw what looked to be an insurmountable lead at lower resolutions all but vanish at 2560 x 1600. Thankfully for NVIDIA, the GTX 480 was able to pull its butt out of the fire with strong AA performance. Nonetheless, this is particularly worrying since high resolution gaming is what the GTX 480 was supposedly built for and if it can’t maintain a sizable lead over the HD 5870 in exactly this area, many enthusiasts may question its price premium. We can’t state for a fact whether some of the performance drop-offs we saw at 2560x1600 were due to an architectural issue or immature drivers but it seems everyone we talked to (from fellow editors to NVIDIA themselves) had their own explanations. For now, we’ll keep an open mind and side with NVIDIA’s explanation which stated there are certain driver optimizations which have yet to be implemented.