StyM
11-23-2017, 05:42 AM
http://hexus.net/business/news/general-business/112466-apple-bought-ar-headset-startup-vrvana-30-million/
Back at the CES 2017 at the beginning of the year a little known Canadian startup Vrvana was showing off its Totem mixed reality headset and garnered critical acclaim. Several months later and the impressive VR / AR headset is yet to ship, and now it looks like it will never do so under the Vrvana brand, as the firm has just been purchased by Apple.
Both Apple and Vrvana have declined to comment on the news but the usually reliable TechCrunch has heard from two sources about the deal. The bottom line is that Apple has bought Vrvana for approximately US$30 million, according to sources. With both sides being tight lipped its uncertain about what Apple will do with Vrvana but last year Apple CEO Tim Cook seemed to lean towards AR being a better bet than VR and Vrvana would fit in well with this goal.
https://hexus.net/media/uploaded/2017/11/b3156cff-0412-442d-b50a-235c6bc85463.jpg
Back at the CES 2017 at the beginning of the year a little known Canadian startup Vrvana was showing off its Totem mixed reality headset and garnered critical acclaim. Several months later and the impressive VR / AR headset is yet to ship, and now it looks like it will never do so under the Vrvana brand, as the firm has just been purchased by Apple.
Both Apple and Vrvana have declined to comment on the news but the usually reliable TechCrunch has heard from two sources about the deal. The bottom line is that Apple has bought Vrvana for approximately US$30 million, according to sources. With both sides being tight lipped its uncertain about what Apple will do with Vrvana but last year Apple CEO Tim Cook seemed to lean towards AR being a better bet than VR and Vrvana would fit in well with this goal.
https://hexus.net/media/uploaded/2017/11/b3156cff-0412-442d-b50a-235c6bc85463.jpg