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View Full Version : Why It Matters That Microsoft Rebranded 'Windows Holographic' To 'Windows Mixed Reali



StyM
03-08-2017, 07:00 AM
http://www.tomshardware.com/news/microsoft-rebrands-windows-holographic-windows-mixed-reality,33835.html


Nomenclature is important. Microsoft has been using the term ?Windows Holographic? to describe its mixed reality efforts--which for a time functionally consisted only of the HoloLens and the Holographic shell. Now as the company, along with Intel, pushES in new directions in the XR market, it?s rebranding ?Windows Holographic? to ?Windows Mixed Reality.?
A Microsoft spokesperson gave Tom?s Hardware a statement that read in full:


Microsoft renamed ?Windows Holographic? to ?Windows Mixed Reality? to be more encompassing of the company?s broader vision for the platform. We?re unifying the mixed reality ecosystem around a platform that enables shared experiences and interoperability between headsets. By opening up the Windows Mixed Reality platform to the industry at large, we anticipate the growth of holographic apps will make for stronger experiences and better devices for everyone.

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