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View Full Version : The NBA hopes VR will expand its audience



StyM
02-24-2017, 09:19 AM
https://www.engadget.com/2017/02/24/nba-virtual-reality/


This year's NBA All-Star Weekend wasn't just about the iconic Slam Dunk Contest or the riveting game between the best players from the Eastern and Western conferences. Yes, these were certainly the main attractions for attendees and viewers at home, but the event was also an opportunity for the NBA to showcase the ways in which technology will play a role in the future of the game. That future includes wearables, eSports and virtual reality, a medium whose immersive format the league says will help it reach wider audiences.
Last week, the NBA announced it had made its first original content for virtual reality headsets through a partnership with the Hollywood digital production company Digital Domain. The NBA VR app, available exclusively for Google Daydream, features on-demand episodes of a talk show called House of Legends, where former NBA players discuss moments from their careers as well as various pop culture topics. There are also 360-degree video tours of team arenas, player interviews and highlights.