Serra
12-15-2009, 07:49 PM
The US House of Representatives has approved a bill which aims to limit the volume of television advertisements.
...
The CALM bill means that within a year, the Federal Communications Commission (FCC) must introduce guidelines proposed by the Advanced Television Systems Committee (ATSC) in November.
Under the rules, "excessively noisy or strident" advertisements would be banned, as would adverts which are noticeably louder - or have a "maximum loudness substantially higher" - than the programme they accompany.
Link (http://news.bbc.co.uk/2/hi/americas/8415214.stm)
This has bothered me for quite some time and I am sure others here have felt the same pain that comes with watching TV. I cannot stand how they go out of their way to dumb down the sound level of TV shows so the extra headroom can be used to pump out commercials with sometimes dramatically increased volume. According to my receivers tuner it's up to a 20dB difference sometimes - taking my TV watching from being perfectly acceptable in my house to a possible noise complaint for the nighbours.
I know, I know - anyone interested in a good home theater system has a PVR these days and I do, but it still doesn't mean you're immune to all commercials.
...
The CALM bill means that within a year, the Federal Communications Commission (FCC) must introduce guidelines proposed by the Advanced Television Systems Committee (ATSC) in November.
Under the rules, "excessively noisy or strident" advertisements would be banned, as would adverts which are noticeably louder - or have a "maximum loudness substantially higher" - than the programme they accompany.
Link (http://news.bbc.co.uk/2/hi/americas/8415214.stm)
This has bothered me for quite some time and I am sure others here have felt the same pain that comes with watching TV. I cannot stand how they go out of their way to dumb down the sound level of TV shows so the extra headroom can be used to pump out commercials with sometimes dramatically increased volume. According to my receivers tuner it's up to a 20dB difference sometimes - taking my TV watching from being perfectly acceptable in my house to a possible noise complaint for the nighbours.
I know, I know - anyone interested in a good home theater system has a PVR these days and I do, but it still doesn't mean you're immune to all commercials.