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View Full Version : Nvidia Press Conference info, Sept 10th 2009.



Talonman
09-11-2009, 05:11 PM
Nvidia Press Conference info, Sept 10th 2009.

http://www.nvidia.com/object/io_1252562432787.html

FOR IMMEDIATE RELEASE:

IBC 2009, AMSTERDAM—SEP 10, 2009—NVIDIA Corporation, the worldwide leader in visual computing, is making it possible for production houses to work faster and easier with the immense quantity of high-resolution data generated for HDTV, Blu-Ray and 4K digital cinema.

Innovative companies such as da Vinci Systems, Lowry Digital, ASSIMILATE and GIC are leveraging the CUDA™ parallel computing architecture of NVIDIA® processors to solve a variety of critical challenges facing broadcast and film professionals, including color balancing, film restoration, visual effects creation and video format encoding.

CUDA Architecture Accelerates Color Grading

da Vinci Systems, a leading provider of color-enhancement products used in post-production facilities worldwide, recently announced a powerful new version of its da Vinci Resolve digital mastering suite, based on da Vinci’s C.O.R.E. (CUDA Optimized Resolve Engine). The new solution harnesses the massively parallel processing capabilities of the NVIDIA® Quadro® graphics processing unit (GPU) to deliver high-resolution, real-time color grading and image processing, and was utilized on recent big screen blockbusters, such as “Star Trek” and “Terminator Salvation”.

“The performance benefits of CUDA-enabled GPUs are remarkable, offering processing power that’s up to 20-times faster than our previous generation solution,” said Gary Adams, da Vinci product manager. “Post production facilities running Resolve can now ingest, color grade and adjust the resolution of 4k digital motion picture images or stereoscopic 3D images in real-time, without loss of quality. Resolve unleashes the power of NVIDIA GPUs, providing colorists throughout the world with more creative immediacy and the ability to set a broader range of compelling looks for film and video.”

CUDA Architecture Accelerates Moving Image Processing

Lowry Digital, a market leader in digital restoration and image quality improvement for classic films and contemporary motion pictures, utilizes NVIDIA GPUs and the CUDA parallel computing architecture to improve productivity by five times. Lowry’s recent projects include image restoration for the classic 20th Century Fox film, “The Robe”, and digital image sweetening for the Oscar-winning Paramount/Warner Bros. feature, “The Curious Case of Benjamin Button”. In addition, Lowry relied on NVIDIA GPUs when contracted by NASA to restore footage transmitted back to Earth of Neil Armstrong’s first steps on the moon.

“NVIDIA CUDA has enabled Lowry Digital to provide more value for our customers by reducing the time and expense to perform digital restoration,” said John D. Lowry, founder, Lowry Digital. “Now we are pushing the technology even further, delivering solutions that have never been attempted before. Utilizing GPUs to perform complex imaging processing, we can take a variety of video and film sources, shot on different types of cameras, with different lighting, and normalize them so that it appears everything was all shot under the same conditions.”

CUDA Architecture Accelerates Post Production

ASSIMILATE is transforming the creation of visually complex imagery with its SCRATCH Digital Process Solution, a CUDA architecture-enabled real-time, end-to-end data workflow for post production. Designed for creative and post professionals, SCRATCH encompasses data management, review/playback, color grading, finishing and final mastering to numerous formats at resolutions up to 4K.

“ASSIMILATE is completely focused on leveraging NVIDIA GPUs to deliver new real-time tools that were simply not possible before,” said Lucas Wilson, director of business development at ASSIMILATE. “Having started with a data workflow on the CPU, we leveraged CUDA technology to accelerate the production pipeline to the point where users have the ability to experiment creatively and still meet deadlines.”

CUDA Architecture Accelerates Digital Media Conversion and Distribution

GIC, a global software development company providing workflow solutions for 2D/3D content creation and distribution, utilizes CUDA-enabled GPUs to perform computationally-intensive video conversion faster and more efficiently than CPU-only based solutions.

“As film and television industries move toward the standardization of an Interoperable Master Format (IMF), our CUDA-accelerated Digital Video Package tool rapidly converts a master or mezzanine file into a variety of formats for video distribution,” said Henry Gu, president of GIC. “Leveraging the power of NVIDIA processors, we have taken what used to be a week-long process for studios and post production facilities, and reduced it to hours, while cutting storage costs by at least a third.”

CUDA architecture-accelerated solutions for broadcast and film production will be on display throughout the IBC 2009 expo, and at the NVIDIA/PNY stand H37 in Hall 7 of the RAI Centre in Amsterdam, Sept. 11 - 15, 2009. NVIDIA featured demonstrations include: RT Software showcasing its virtual effects software, and Elemental Technologies highlighting its Elemental Server and Elemental Accelerator video encoding solutions.


http://www.nvidia.com/object/io_1252560254808.html

FOR IMMEDIATE RELEASE:

IBC 2009, Amsterdam—SEP 10, 2009— NVIDIA Corporation today announced the international premiere and release of the NVIDIA® Quadro® Digital Video Pipeline, the industry’s first integrated, GPU-based platform for real-time acquisition, processing and delivery of high resolution video.

The Quadro Digital Video Pipeline, based on the NVIDIA® CUDA® parallel computing architecture, is a complete solution designed for broadcast, new media and film production professionals. This innovative system delivers the fastest graphics processing available for video production in a flexible, reliable and cost-effective workstation or server-based platform.

Ideal Solution for Real-time Effects and Virtual Sets

The Quadro Digital Video Pipeline empowers professionals with the ability to incorporate higher quality, graphic-rich effects and virtual sets into live broadcasts. By providing a direct path for image processing into and out of the NVIDIA Quadro graphics processing unit (GPU), broadcasters are able to use this system to create stunning virtual effects, making live programming much more engaging.

“The advanced capabilities of the Quadro Digital Video Pipeline mean for the first time a single workstation can process live feeds from four simultaneous HD cameras, dramatically reducing the cost of virtual studio solutions,” said Steve Hart, development director at RT Software, a London-based supplier of high quality real-time 3D solutions used by international broadcasters. “With this solution we see enormous advantages by using the GPU for chroma-keying and applying color correction. The real-time performance enables on-screen talent to interact with the virtual set environment more naturally, without the annoying, distracting lags of other systems.”

“The raw graphics horsepower of the Quadro Digital Video Pipeline also enables broadcasters to create more compelling virtual environments that are up to five times more detailed,” continued Hart. “The combination of RT Software and the new Quadro solution will no doubt foster true innovation and creativity in real-time broadcasting.”

Real-time Video Processing

Leveraging the CUDA parallel computing architecture of NVIDIA GPUs, the Quadro Digital Video Pipeline is also designed to capture HD broadcast-quality video and perform real-time transcoding for use in Internet streaming services.

Elemental Technologies, a leading provider of massively parallel video processing solutions, utilizes the Quadro Digital Video Pipeline as a cornerstone of its upcoming Elemental Server. This enterprise-class video processing system provides fast, high-quality, highly efficient video transcoding from Ethernet or Serial Digital Interface (SDI) inputs using GPUs. With Elemental Server, content providers can rapidly serve an array of different resolutions and bit rates required to support traditional PCs, mobile devices and set-top boxes.

“Online content delivery is going through a radical transformation, and the parallel computing power of CUDA is fueling this revolution,” said Andy Beach, VP of marketing at Elemental Technologies. “By harnessing the power of just four NVIDIA GPUs, the Elemental Server performs real-time capture and transcoding of multiple live 1080p video feeds, a job that previously required 14 quad-core CPUs.”

The Quadro Digital Video Pipeline is a complete, integrated solution that incorporates:

* SDI video capture - uncompressed video is streamed directly to Quadro GPU memory, with the ability to capture up to four HD-SDI sources simultaneously.

* High-end visual effects creation - sophisticated 2D and 3D visual effects are created, and HD video is transcoded, all in real-time using the NVIDIA CUDA parallel computing architecture.

* SDI video output - effects are composited in real-time with 2K, HD and SD video, providing an integrated graphics-to-video solution which can be genlocked to external house sync, or synced to the SDI input.

As NVIDIA has now built the entire production pipeline into a single system, studios will save both on the reduced system cost, as well as the elimination of integration expense.

NVIDIA is featuring software solutions running on the Quadro Digital Video Pipeline at IBC 2009 stand H37 in Hall 7 of the RAI Centre in Amsterdam, Sept. 11 - 15, 2009. Demonstrations include: RT Software showcasing its virtual effects software, and Elemental Technologies highlighting its Elemental Server and Elemental Accelerator video encoding solutions.

Pricing and Availability

The NVIDIA Quadro Digital Video Pipeline has estimated street prices range from $5,000 to $8,000 USD, depending on configuration, and is available from NVIDIA authorized channel partners. For more information on NVIDIA Quadro Digital Video Pipeline solutions, visit: www.nvidia.com/quadro/dvp.