"Core" Poor marketing choice???

[adamant415]

I'm as excited as anyone else here about conroe, but I have to wonder what Intel was thinking with not naming it Pentium 5. I don't see alot of mainstream consumers wanting to upgrade their current computer for one that may very well have a lower processor speed than the one they currently own. Most computer buyers that buy retail computers are not going to go hunting around the internet reading reviews of this new processor.

Not trying to start a flame war but was just wondering if I'm the only one with this opinion, and what are others opinion on this subject.

[don_vercetti]

I think they are trying to move away from the image of a "hot running slower than AMD" processor, and onto one that is cool, fast, and perfect for being the 'core' of this digital lifestyle they have lined up for us all.

[AgentVX]

I don't see alot of mainstream consumers wanting to upgrade their current computer for one that may very well have a lower processor speed than the one they currently own.

I definitely agree with you there. Being a marketing student I've been curious to see how Intel would go about changing the "more MHz" mindset ever since I heard about this new architecture. It'd pretty much be a reversal of everything that Joe Sixpack ever knew about computers :eek:

[alexio]

I think they are trying to move away from the image of a "hot running slower than AMD" processor, and onto one that is cool, fast, and perfect for being the 'core' of this digital lifestyle they have lined up for us all.

I don't think most people have any idea what a cpu looks like or that it even get's warm. Let alone that 90% of the people are not even aware that atm AMD desktop cpu's are faster. Why do you think Intel is still ruling in the oem market? I don't think more than 10% of the people that buy computers have any knowledge about cpu's at all. Most people probably have heard of Intel and some have heard of AMD, but that's where it stops.

I really agree with the TS that marketing these new lower-mhz cpu's is gonna be hard to do.

[iterations]

At first I thought the term was too generic, but it is really growing on me. Pentium as a brand was getting a bit long in the tooth and among enthusiasts, Prescott and Netburst kind of leaves a bad taste in the mouth. I think it is a good marketing reinvention of the brand.

I don't mind having a desktop powered by "The Intel Core".

[Carfax]

I think Core is the name of the architecture, but not the actual marketing name..

Similar to how Netburst was the name of the P4's architecture..

I'd be surprised if Intel decided to call it's NGMA "Core."

[VulgarHandle]

Why do you think Intel is still ruling in the oem market?


contracts :fact:

[GoThr3k]

its a stupid name, it like calling a new car "engine"
every car has it
so i hope they change the name :p

[don_vercetti]

I don't think most people have any idea what a cpu looks like or that it even get's warm. Let alone that 90% of the people are not even aware that atm AMD desktop cpu's are faster. Why do you think Intel is still ruling in the oem market? I don't think more than 10% of the people that buy computers have any knowledge about cpu's at all. Most people probably have heard of Intel and some have heard of AMD, but that's where it stops.

I really agree with the TS that marketing these new lower-mhz cpu's is gonna be hard to do.

Then i'm sure that lot couldn't care either way, they'll just buy from dell or ask someone who knows, who will recommend whatever is best atm (hopefully). The fact most people have heard of Intel would be enough to keep them with that brand, whether it is called Pentium 4 or Core.

[Piotrsama]

I don't see alot of mainstream consumers wanting to upgrade their current computer for one that may very well have a lower processor speed than the one they currently own.
Don't understimate idiots...:cool:
They will always find stupid ways to compare 2 different products.

Here's how they'll probably "reason" in this case:
"We have this old Pentium 3.4 Ghz, and here is the new Core (dual core @ 2Ghz).
The Core is faster.... because it has 2 cores @2Ghz.... 2*2Ghz = 4Ghz"

:clap: (ironic)

[GoThr3k]

4MB L2 cache is 2X2MB or 1MB => twice as fast
DDR2 is twice as fast as DDR1
all that crap :)

[rozzyroz]

the more mhz is faster mindset will never go away, because in essensce it's true. a 3.0ghz p4 is faster then a 2.8ghz p4... a 2.0ghz(1mb) a64 is faster then a 1.8ghz(1mb) a64. it will always be the case.

intel will have to stress thier performance per watt approach. once we get a set standard to judge performance, we will be right back to the "more is better" scenario.

[Blue078]

Most average computer users that I know, think of it like this.

AMD if you want to save money.
Intel if you want the best.

They seem to still be locked into the old school of thought {486 days}.
I even had one guy tell me that AMD cant do MultiMedia well at all :) I asked him what CPU was in in computer and his reply was Pent 133 :D

[cirthix]

kind of funny how ram used to be called core, this just makes it even moreso

[AgentVX]

the more mhz is faster mindset will never go away, because in essensce it's true. a 3.0ghz p4 is faster then a 2.8ghz p4... a 2.0ghz(1mb) a64 is faster then a 1.8ghz(1mb) a64. it will always be the case.

But it's only true when all other variables are constant, ie. it has to be 2 chips using the same architecture, same amount of cache, etc etc.

Don't understimate idiots...:cool:
They will always find stupid ways to compare 2 different products.

Here's how they'll probably "reason" in this case:
"We have this old Pentium 3.4 Ghz, and here is the new Core (dual core @ 2Ghz).
The Core is faster.... because it has 2 cores @2Ghz.... 2*2Ghz = 4Ghz"

:clap: (ironic)

:rofl:
You may be onto something there.

[death metal]

Don't understimate idiots...:cool:
They will always find stupid ways to compare 2 different products.

Here's how they'll probably "reason" in this case:
"We have this old Pentium 3.4 Ghz, and here is the new Core (dual core @ 2Ghz).
The Core is faster.... because it has 2 cores @2Ghz.... 2*2Ghz = 4Ghz"

:clap: (ironic)

It's not like Chipzilla is hiding the reasoning why Intel® Core™ is better than Netburst. They already mentioned it is the melting point of Netburst and Banias technology, getting the best of both worlds.

If you missed it, check this animated demo (http://www.intel.com/technology/architecture/coremicro/demo/demo.htm).

[FunkyRider]

Netburst = Copper
Banias = Aluminum

So Core = Al-Cu Alloy? :lol:


the animated demo is pretty straightforward, esp. the 4 issue, Mops fusion stuff. :D

[death metal]

Netburst = Copper
Banias = Aluminum

So Core = Al-Cu Alloy? :lol:


the animated demo is pretty straightforward, esp. the 4 issue, Mops fusion stuff. :D


You can make fun of it that way, or you can be a bit knowledgeable and check this image below

http://sleektech.nl/~dm/temp/ngma/ngma_s.jpg

[kyleslater]

Actually Core is a pretty clever marketing ploy but very subtle... And dirty if you ask me.
If they do the marketing right the general public will believe that to get actual single core and double core they need Intel... Because Intel is always marketing Core Duo and Core Solo... Quite a brilliant idea if you ask me. Because if Intel has the Cores... AMD must have something else...

[Kjaks]

hardcore hardware

[dinos22]

it's up to Intel really to Educate the market about emerging technologies......i think this is what they are doing plus by using a the work "core" and "duo" they are appearing as though they are onto something completely new (positioning).....they are very clever. Don't underestimate Intel marketing guys

[viper650]

Most average computer users that I know, think of it like this.

AMD if you want to save money.
Intel if you want the best.




last time i checked, amd was grossly overpriced in comparison to intel...

3800x2 297.00

pentium D 930 213.00

[Waus-mod]

I don't think most people have any idea what a cpu looks like or that it even get's warm. Let alone that 90% of the people are not even aware that atm AMD desktop cpu's are faster. Why do you think Intel is still ruling in the oem market? I don't think more than 10% of the people that buy computers have any knowledge about cpu's at all. Most people probably have heard of Intel and some have heard of AMD, but that's where it stops.

I really agree with the TS that marketing these new lower-mhz cpu's is gonna be hard to do.

Sure... a intel p5 would sell better coz people that have no idea think its the fastest.. in my opninion the "core" is much better.. like you said the oem market is the biggest.. so all the oem will get them. then people see they have them on work and know they are fast and will buy them.. Thats a stretagy.

mouth to mouth is the best way.

Beside's that.. intel just needed a refreshment ;)

just like dinos said :D

[Newblar]

Maybe intel has a secret new cpu for 07 thats p5^^

[Mats]

Well the Pentium brand will be gone, but I guess the 805xx number will stay. Or will Conroe be the first 806xx?
Nevermind, nobody uses those numbers anymore. The only numbers I know after 486 (without looking) are 501, 502 and 521 (Pentium, Pentium MMX and Pentium Pro).

[kyleslater]

last time i checked, amd was grossly overpriced in comparison to intel...

3800x2 297.00

pentium D 930 213.00

:D yeah you are right there... The pricing is not really in favour of AMD anymore... Besides AMD is having supply issues (not the type that you would notice just ones that keep the prices artifically high).

[Blue078]

last time i checked, amd was grossly overpriced in comparison to intel...

3800x2 297.00

pentium D 930 213.00

You know that and I know that. But does the average PC buyer know that? :)
I'm telling ya I know a lot of people that still think in the 486 days. It's surprises me often.

[Fhqwhgads6680]

I don't think most people have any idea what a cpu looks like or that it even get's warm. Let alone that 90% of the people are not even aware that atm AMD desktop cpu's are faster. Why do you think Intel is still ruling in the oem market? I don't think more than 10% of the people that buy computers have any knowledge about cpu's at all. Most people probably have heard of Intel and some have heard of AMD, but that's where it stops.

I really agree with the TS that marketing these new lower-mhz cpu's is gonna be hard to do.

Not to mention the people that call their ENTIRE COMPUTER a CPU... talk about pushing my buttons...I hate when people do that...

But yeah Intel will have to playa good marketing game to get this across.... I originally thought that was the whole reason they switched to their numbering system...so that once these more effiecient cpu's hit the market they could make them like 10XX which would be better than 9XX... They may also try to get Mhz out of people's minds entirely and try promoting the fact that it is a faster more efficient CPU than what is currently being offered and that you just HAVE to have it RIGHT NOW... But Intel, although taking some beatings in the performance market the last few years, it old and wise and I believe will get the job done well

[hollywood]

Not to mention the people that call their ENTIRE COMPUTER a CPU... talk about pushing my buttons...I hate when people do that...

But yeah Intel will have to playa good marketing game to get this across.... I originally thought that was the whole reason they switched to their numbering system...so that once these more effiecient cpu's hit the market they could make them like 10XX which would be better than 9XX... They may also try to get Mhz out of people's minds entirely and try promoting the fact that it is a faster more efficient CPU than what is currently being offered and that you just HAVE to have it RIGHT NOW... But Intel, although taking some beatings in the performance market the last few years, it old and wise and I believe will get the job done well


Actually, I remember my "computer" class in early gradeschool. They taught us that the "box" that the computers parts are in is called the CPU. Remember though, this was 1987 and alot of people learned from those old textbooks.

Plus, if you're not talking about individual parts inside the machine then technically the "box" IS the Central Processing Unit (Because all the processing takes place in it). It makes alot of sense when you realize that Apple IIs didn't have seperate parts or cards. It was simply a huge board with even the actual CPU soldered onto the board.

BTW, my first computer was a Laser 128EX. That should tell ya something... ;)

[Celeron Gamer]

Not to mention the people that call their ENTIRE COMPUTER a CPU... talk about pushing my buttons...I hate when people do that...

ha, I know people who do that. I just stop talking to them about technology ever again.

Anyways, I find the name Core, or Duo kinda stupid as well. From what I know, and found out, that most people don't even know what's going on in the CPU market. Only Pentium4, or whatever. Then they have the salesman come over and say, this brand of CPU PWNZ TEH BIG oneoneone11, or something like that, and they'll take it.

Now they'll be more confused with the new name Core Duo, or solo or whatever. Heck lots of people doesn't even know what dual-core is.

[kyleslater]

They will soon if Intel does anything with marketing (which they usually do) that said AMD marketing is starting to shape up a bit... But it's nowhere near the level of Intel.

[shmadz]

Not to mention the people that call their ENTIRE COMPUTER a CPU... talk about pushing my buttons...I hate when people do that...


:rofl:I hear this at least once or twice a week and it is one of my biggest pet peeves.... The worst was one user who said she had two computers but only one CPU... I get there and her "second computer" is an extra monitor sitting in the corner *groan*.

Back on topic, I really don't care what they call it, users are users and they will never understand computers or even know or care if their computers are faster or slower. Case in point: one guy at work has an old celeron laptop (I think it's 1 GHz) and was issued a new dothan 2.13GHz with 1GB 533 ram and the new laptop sits in the corner because his old one has a smoother touchpad:rolleyes:

After I showed my system to my boss that cost half the money and was twice as fast as the 40 machines they just bought, "users" don't get to make technology decisions any more:cool:

[kyleslater]

:rofl:I hear this at least once or twice a week and it is one of my biggest pet peeves.... The worst was one user who said she had two computers but only one CPU... I get there and her "second computer" is an extra monitor sitting in the corner *groan*.


That's far too common... Never agree to do tutoring for seniors... I have done a lot (living in a retirement community :cool: ) and all but one are extrememly slow... Mind you... I've met some people on the forums that beat them all for stupidity... but that's something else....

[[XC]Atomicpineapple]

Dear Lord! I used to think that my mother was bad, but at least she understands that a computer is a computer and a monitor is a monitor and doesnt consitute a 2nd computer! Even got her to understand that a hard disk is the C drive, still having to overcome her mental block against it also beign a D drive tho!

[irev210]

intel core = good

intel retarded CPU numbering = bad

T2300? T2600? E4200? E6700? T7400?

Intel has the worst CPU labeling system ever.

AMD is much better, i actually here people say they have an AMD X2 3800mhz, or a AMD 64 4ghz processor, IE, they think 4000= 4ghz.

[Celeron Gamer]

Dear Lord! I used to think that my mother was bad, but at least she understands that a computer is a computer and a monitor is a monitor and doesnt consitute a 2nd computer! Even got her to understand that a hard disk is the C drive, still having to overcome her mental block against it also beign a D drive tho!

We should have a Xtreme computer class for parents:D

[Salvador]

intel core = good

intel retarded CPU numbering = bad

T2300? T2600? E4200? E6700? T7400?

Intel has the worst CPU labeling system ever.

AMD is much better, i actually here people say they have an AMD X2 3800mhz, or a AMD 64 4ghz processor, IE, they think 4000= 4ghz.


The 5 characters indentifies the power class and performance-related features of the processor. The letter indicates the power class.

U-> Power range 14W and below
L-> Power range 15W to 24W
T-> Power range 25W to 49W
E-> Power range 50W to 95W(i think)

And then, within a power class, a higher number indicates more performance features.

At least you can read the power classes from Intels numbering. To say that AMD is much better in numbering than Intel, is like saying that Lada is built better than a Ferarri. :stick: AMDs numbering sucks. Quite simple.

If not, what makes AMDs numbering better? ;)

[irev210]

AMD has made it seem like AMD 4000 = 4Ghz etc


While the people who follow computers understand the differences, does the average person know what ULTE stand for?

Will they think that a Merom T7400 is 3 times faster than a T2300 Yonah?

Just my opinion... but not logical for average people who dont know anything about computers.


AMD doesnt have a 4800+ and then a 14200+ etc. It is all progressive, which is easier for normal person to understand.