Seagate releases perpendicular storage drives

[Pinnacle]

http://news.com.com/Seagate+releases+perpendicular+storage+drives/2100-1015_3-6062207.html?tag=nefd.top

[OmegaMerc]

can't wait till 2nd/3rd gen of these hdd's are out. I wonder if the way info is stored affects temperatures as well?