whats a good way to spread a site for exposure?

[warlocke]

i am trying to start a car club, and am having trouble getting hits on my site, its on a few search engines and stuff but no one is joining, how can i help increase this?

[jimmyz]

contests? be visible in the real world at meets, shows etc.

[stocius]

contests? be visible in the real world at meets, shows etc.All that and make you SEO properly.