AMD Quad Core Barcelon Presentation Slides at CeBIT

[StyM]

source here (http://www.k-hardware.de/news.php?s=K304c480596c5de20b64f8611730d3d28&news_id=6406)


http://pics.krawall.de/4/cebit07_amd_cpu_evolution.jpg
http://pics.krawall.de/4/cebit07_amd_open_platform_evolution.jpg
http://pics.krawall.de/4/cebit07_amd_continued_desktop_innovation.jpg
http://pics.krawall.de/4/cebit07_amd_barcelona_width.jpg
http://pics.krawall.de/4/cebit07_amd_amd-v_vs_intel_vt.jpg
http://pics.krawall.de/4/cebit07_amd_quad-core.jpg
http://pics.krawall.de/4/cebit07_amd_quad-core_architecture.jpg
http://pics.krawall.de/4/cebit07_amd_mobile_momentum.jpg

[xVeinx]

Very interesting!

[xoqolatl]

At last some useful info (pages 10 & 21).
I don't get it: if Barcelona kicks a$$ so much, why don't they show it? It would do them more good than damage. I smell a serious problem or very bad marketing :(

[Jamesrt2004]

Some of the slides weren't posted but heres the link to get some conversation about it :D
http://www.xtremesystems.org/forums/showthread.php?t=137477

[xVeinx]

AMD's marketing dept. has never been that great. I imagine that this has a lot to do with it...

[Jamesrt2004]

AMD's marketing dept. has never been that great. I imagine that this has a lot to do with it...

Intel and AMD should trade marketing dept's lol

[gallag]

more amd talking smack,

time to put up or shut up

[syne_24]

Intel and AMD should trade marketing dept's lol

haha foreals..Intel did a great job hyping up C2D. When it was released everybody and their mama knew about it. It helped with sales tremendously, nearly sold out everywhere, and even shortages for awhile. So whoever is running the amd marketing department need to wake up. Get me a cpuz shot or some benchmarks at least, anything but more slides!

[flippin_waffles]

It's crazy. Not much more than a year ago, the masses were calling for heads to roll in response to soft launching another product (especially gfx cards).:D Not only that, but look at the pandamonium caused by C2D numbers without a product. I think the same thing would happen here, but on a much larger scale. AMD is right to hold performance numbers close to their chest.

[Ubermann]

What good is a CPUZ shot really ?
If thats all it takes to make you buy the cpu then i dont know if anyone needs to make any marketing.

[Wrench]

Acutally AMD is smart about this.. If they released benchmarks that would only hurt them selves in the short term.. They are financialy down now and release future benchmarks for an upcoming product would kill the demand for their current product and thus leaving them with a huge wad of stock and as well as lack of cash.. Intel was stupid they did a great job on hyping the C2D but what did it get them.. Their sales suffered horribly 6 months afterwards and their quarterly profits diped significantly. Intel has deep pockets AMD doesn't.

You guys need sure know your computers but you lack any knowledge of marketing or business strategies.

[RPGWiZaRD]

Well AMDs strategy has been this way before and has worked out fine as their CPUs have done great. Not handing out lot of info creates excitement about the new product so people will wait and follow news about it even more intensively (am I right?). When it's finally out and if it proves to be a great product, the good news will spread out like a very effective domino effect and people buy it.

I'm pretty sure that's the way it's gonna happen this time too. :D

[nn_step]

AMD's marketing dept. has never been that great. I imagine that this has a lot to do with it...

of course, because they spend almost 95% of their budget on making their products better.
Intel couldn't even dream of claiming that, esp with their marketing budget

[FghtinIrshNvrDi]

wrench, thanks for posting that. Some, not all, of the guys on these forums have no sense of how sales and inventory work, especially in high-turnover situations that these chips are in. They'd cannibalize their sales.

Ryan

[XS Janus]

Looks cool.

But not SLIDES again!! :D

[DoubleZero]

""over 80% performance boost per core on target applications""

That's a bold claim right there...

[Fuji]

I think AMD misrepresented Intel with the Data Cache Bandwith.

Intel has had a 256 bit L2 cache since the Pentium 3 while AMD has slowly increased theirs from 64 bits to 128 and now 256.

So they need to either halve their road or double Intel's portion.

And according to Anandtech's Core 2 architecture, we don't know the fetch bandwith of the Core 2. They say that it might be 24 or it might be something else.

And why isn't Core 2's 4 issue core mentioned?

I must admit, I like this whole AMD claiming to beat Intel and vice versa. It keeps me interested in architecture and I learn more each time.

[K404]

What are the fuses for?


*clutches at straws* multiplier set? core disable?

[Reznik Akime]

I just wanna see the benches already, man. Clock for clock.

..And how much a C2Q must be overclocked to match Barcelona! :D

Kidding!~

Don't lynch me, please.

[Eastcoasthandle]

^^ I was thinking the same thing. Bring on the benchmarks

[aintz]

more amd talking smack,

time to put up or shut up

:thumbsup: :thumbsup:

[Hicks]

What a load of bull :banana::banana::banana::banana:.

[SOLDNER-MOFO64]

more amd talking smack,

time to put up or shut up

:thumbsup: :thumbsup:

What a load of bull :banana::banana::banana::banana:.

^ INTEL FAN CLUB :p:

[eXceededgoku]

^^ agree, I'm jumping back as soon as this blows my mind :D

[lutjens]

Acutally AMD is smart about this.. If they released benchmarks that would only hurt them selves in the short term.. They are financialy down now and release future benchmarks for an upcoming product would kill the demand for their current product and thus leaving them with a huge wad of stock and as well as lack of cash.. Intel was stupid they did a great job on hyping the C2D but what did it get them.. Their sales suffered horribly 6 months afterwards and their quarterly profits diped significantly. Intel has deep pockets AMD doesn't.

You guys need sure know your computers but you lack any knowledge of marketing or business strategies.


This argument would be valid if AMD's current products were competitive in performance with those from Intel. People who are buying AMD processors now, for the most part, are doing so because of their price. Showing the performance of Barcelona now would have no impact on the sales of AMD's current processors because the value market currently being served by them cares little for the performance improvements of Barcelona and even less for what is sure to be a considerable price premium at launch. What showing Barcelona's performance now would do is provide those who are purchasing products in the performance market (us:)) with a reason to include it in our upgrade plans, which some of us formulate 6 months to a year in advance. For instance, knowing that the server version of Penryn will be LGA771 compatible allows me to plan on keeping my workstation into 2008.

[gallag]

^ INTEL FAN CLUB :p:


why? i dont understand why being sick of hearing amd talk a good cpu and wanting to see it instead would = being a fanboy

you amd fanboys are sure a sensitive bunch

[xoqolatl]

why? i dont understand why being sick of hearing amd talk a good cpu and wanting to see it instead would = being a fanboy

you amd fanboys are sure a sensitive bunch

lol Intel fanboy :D

[gdogg]

wow these amd fanboys are just as bad as the intel ones that waited 4 years for the core 2 duo.

Honestly, enthusiasts change with the market, they don't sit there with a handful of money waiting for no one.

[xoqolatl]

I am a fanboy of good hardware for good price. And even more I am a fanboy of free competition and constant improvement. So I went with AMD when the had the upper hand, now I'm with Intel, hoping Barcelona and R600 will kick a$$, and hoping Penryn and G90 will kick a$$ even more, and so on...

[Metroid]

Acutally AMD is smart about this.. If they released benchmarks that would only hurt them selves in the short term.. They are financialy down now and release future benchmarks for an upcoming product would kill the demand for their current product and thus leaving them with a huge wad of stock and as well as lack of cash.. Intel was stupid they did a great job on hyping the C2D but what did it get them.. Their sales suffered horribly 6 months afterwards and their quarterly profits diped significantly. Intel has deep pockets AMD doesn't.

You guys need sure know your computers but you lack any knowledge of marketing or business strategies.

Intel just wanted to stop the sales of AMD processors. Do you really think Intel was selling Pentium 4 well that time?

Many of the people I know would buy AMD FX processors , so after they knew about the Intel upcoming processors were coming soon and the performance boost was far greater than AMD's offerings, they held their money to buy the new Intel processor.

AMD is not doing it because maybe they are doing well with its current processors or better not too far from Intel on sales.

AMD's K10 as stated gives 80% more performance when compared to its rival Intel's current architecture. I must say if that is true is a huge performance boost.

I'm still wondering about everything they said. I reckon about it very quiet yet.

Intel showed Core Duo benchmarks 5 months before the release.The new Intel Core Duo was officially released on July 27, 2006.

[Shintai]

Intel just wanted to stop the sales of AMD processors. Do you really think Intel was selling Pentium 4 well that time?

Many of the people I know would buy AMD FX processors , so after they knew about the Intel upcoming processors were coming soon and the performance boost was far greater than AMD's offerings, they held their money to buy the new Intel processor.

AMD is not doing it because maybe they are doing well with its current processors or better not too far from Intel on sales.

AMD's K10 as stated gives 80% more performance when compared to its rival Intel's current architecture. I must say if that is true is a huge performance boost.

I'm still wondering about everything they said. I reckon about it very quiet yet.

Intel showed Core Duo benchmarks 5 months before the release.The new Intel Core Duo was officially released on July 27, 2006.

That makes no sense, AMD is in perhaps even in a worse situation than Intel was. Large die sizes etc. AMD got everything to win and nothing to lose on benches. Good benches would hurt alot of highend Core 2 and Xeon sales. I really doubt they would hurt their own X2 3600-4000 sales. Everyone above that basicly gets a Core 2 instead. It just dont make any sense...and they could make alot of people buying an AM2 board with an X2 3600 or lower until the K10 came. Just like people did with Intel. So either AMD is makign a really bad decision, or K10 aint what its hyped to be.

[gdogg]

I am sure the quad core amd might be better then the quad core intel, due to Hyper Transport.

But that doesn't matter to gamers, where are all the multi-threaded games.

Its about the game benchmarks, this could be why amd isn't showing benchmarks yet.

They could be waiting on multi-threaded games to hit the markets to show the gains.

[Metroid]

That makes no sense, AMD is in perhaps even in a worse situation than Intel was. Large die sizes etc. AMD got everything to win and nothing to lose on benches. Good benches would hurt alot of highend Core 2 and Xeon sales. I really doubt they would hurt their own X2 3600-4000 sales. Everyone above that basicly gets a Core 2 instead. It just dont make any sense...and they could make alot of people buying an AM2 board with an X2 3600 or lower until the K10 came. Just like people did with Intel. So either AMD is makign a really bad decision, or K10 aint what its hyped to be.

Agreed. that is what I meant. AMD will not hurt its sales for showing benchs right now.

[Hicks]

^ INTEL FAN CLUB :p:

Idiot. Ive never had an Intel CPU, i was saying it's a load of rubbish, because it's typical slides, that show nothing, prove nothing.